How LinkedIn became our best friend
I’m going to tell you the little story of how LinkedIn has played a huge role in the development of IKO. I could even say “Why the infidelity of your best friend can turn out to be the best thing that...
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The ‘Golden Ratio’: Key to SDR Success
In our marketing department, we’re focused on stats: amount of prospects engaged per SDR, number of conversations per day, percentage of opportunities won and lost…we use this valuable info to optimize...
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Who’s selling better – you or your website?
If you ask most companies what their greatest sales asset is, they’ll probably respond “our sales team.” After all, they are the folks tirelessly hunting down promising leads, answering emails as soon...
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Engaging Your Prospects – The Real Numbers
The question I’ve been working on lately might get you thinking: What’s the best technique to snag a meeting with a prospect? We needed a few days to answer this (seemingly) simple question, and many...
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Do You Qualify?: The Leads Test You Must Pass
The question of the day: are you finding your actual customers? Naturally, a question such as this should turn your mind towards your prospecting machine and your capabilities when it comes to...
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Do You Take Part in the 7 ‘Worst Practices’ in Cold Email?
Imagine you’re about to dive headfirst into a big new list of leads. There’s a genuine sense of opportunity in the air. Writing cold emails requires that you succinctly position value for the reader...
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How do VIPs respond to sales emails? [video]
We have crunched 800 000 sales emails asking decision makers for a meeting and surprises popped up. How do buyer personas react to sales email sequences? Thousands of sales reps and sales developers...
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